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Celebrity “Look book” capsule of timeless chic launches stunning “New York City” style classics.


“I love the ease and sense of femininity, confidence and style my clients share with me .We are all celebrities in the Runway of life”

– Lucy Laurita


Finally “size – free me” is here.

Coming into her 14th year of fashion, the self-designed label makes one of the single most comprehensive fashion wardrobe resources for women available. This look book is based on the fashion principle of “the essential little black dress”, which Lucy Laurita applies to every single Australian made garment she designs.

It would appear that a celebrity clientele speaks volumes in itself

Lucy has designed gowns for some of our most celebrated stage and screen talent such as; Amanda Harrison, Caroline O’Connor, Katie Noonan, Lucy Maunder, Lisa Marie Parker, Maggie Mckenna, Marina Prior, Mirusia Louwerse, Silvie Paladino, Verity Hunt-Ballard, just to name a few.

Also designed gowns for theatre productions; Sondheim on Sondheim, The Helpmann Awards, TITANIC The Musical, classic hit production Funny Girl – The Musical in Concert by The Sydney Symphony Orchestra at the Sydney Opera House. TV productions include Carols by Candlelight, The Logies, The Real Housewives of Melbourne, concert tours with Andre Rieu and Michael Bolton, even the opposition leader wife Chloe Shorten have turned to the classic collection of dresses, two-piece dazzling night timepieces, every day wrap dresses.

A cornucopia of classic dresses, two-piece dazzling night timepieces, everyday wrap dresses, is “a must shop fashion bible” with one thing in mind, they all celebrate the female silhouette.

A feature of this collection is that it has been compiled as a “who’s who” of fashion that will never tire in your wardrobe.

Endorsement by Henry Roth brand strategist and Mentor on Project Runway Australia, comments
“Not only has Lucy Laurita re written the rule book on fashion chic and silhouette, the fashion is her passion!”

And why a look of a lifetime?

With nearly 14 years as an independent brand, the collection has taken the next stage of ever green flexibility, and not only reflects this Australian designed, created, produced and styled capsule, it represents a life time to date, of fashion passion.

Melbourne based Australian designer Lucy Laurita, exclusively stocked at independent boutiques, private consultation by appointment and Online.

For further information

View Lucy’s Timeless Gallery of Gowns


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