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Ever wondered why Melbourne’s fashion scene is like a perfectly brewed cup of coffee?

Rich, bold, and impossible to ignore. As highlighted in my recent feature in “Hoodies” Magazine, the city’s approach to formal wear is no different. Let’s embark on a stylish journey through the heart of Melbourne’s fashion, where flamboyance meets function, and every runway is a story waiting to be told.

Melbourne’s Fashion Identity: Where Creativity Meets Catwalk

Melbourne isn’t just about great coffee and quirky laneways. When it comes to fashion, it’s a kaleidoscope of culture, creativity, and yes, a little bit of craziness.

The Revival Runway Phenomenon

When Sofi Carfi kickstarted Revival Runway, it wasn’t just about showcasing clothes; it was about stitching together a community. With creative director Niki Bruce’s flair, they’ve turned local designers into runway rockstars. Think of it as the Avengers assembling, but make it fashion.

My Personal Encounter with Revival Runway

Picture this: a runway event at the Immigration Museum, and there I was, not backstage, but front and center, nervously watching my designs take the stage. It’s like watching your kids at a school play – you’re proud, you’re anxious, and you’re hoping they remember their lines (or in this case, their walk).

The Art of Dressing Up: From Ball Gowns to Beach Weddings

Whether it’s a ball at the Royal Exhibition Building or a beach wedding in St Kilda, Melbourne knows how to dress for the occasion.

Wedding Wonders

Traditional weddings call for long gowns, but let’s be real – this is Melbourne. If you can wear sneakers with a suit to a wedding, you’re doing it right.

Gala Galore

Gala events in Melbourne are less about Cinderella gowns and more about making a statement. Think bold, think avant-garde, think “Did they just wear that?”

Accessorizing: The Melbourne Way

In Melbourne, accessories are like the secret sauce to your outfit burger. They need to be just right – not too overpowering, but enough to make you say, “Wow, that’s spicy!”

What’s Trending

  • Hats Off to Carlisle Hats: Remember Tibor Gyapjas & Leanne Ayache, turning heads with their fabulous hat creations? Melbourne loves a good hat. It’s like wearing art on your head.
  • Less Is More: Except when it comes to coffee. Then, more is more.

Behind the Scenes: The Not-So-Glamorous Glamour

Fashion shows are like swans – graceful on the surface but paddling like crazy underneath. Backstage at Revival Runway? It’s organized chaos, a symphony of hairspray, safety pins, and last-minute fixes.

Stylist Secrets

As a designer, I’ve learned a few tricks:

  • Safety Pins Are Your Best Friend: They’re the unsung heroes of the fashion world.
  • Always Have a Plan B: And C, and D, especially if Plan A involves a complex outfit change.


Online Shopping: The Melbourne Edition

The world has moved online, and so has shopping. But here’s a tip – if you’re trying to decide between two sizes, always go for the one that fits your personality better.

From the opulence of designer ball gowns to the eclecticism of Melbourne’s street style, Australian formal wear is a narrative of diversity and daring. As I look back at the whirlwind that was the ‘We Are Melbourne’ show, I can’t help but smile. Fashion, much like a good Melbourne latte, is about enjoying the blend – and perhaps spilling a little along the way.

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From the publisher Ben Logan
In this issue: I talk to the inspiring Tsigereda Lovegrove and also talk to the equally inspiring Scott Watters from Life Changer. We discuss, the Endeavour Bruce Mathieson battle, talk about accountability in the tech and social media world and I give my thoughts on the Beatles final song. There are also articles on the great hospitality rebuild and the City Councils of woke and virtue signalling making it all go together to again state the case that The Hoodies Magazine is the rising voice of authenticity and accountability.

Download Issue 8 Now!